Position Overview

This is a hands-on, creative role responsible for managing and executing the day-to-day digital marketing efforts of Leaflet Missal and contributing to larger marketing growth projects. The position will begin at approximately 25 hours per week, with opportunities to grow into fulltime for the right candidate. This role is in person at our office in St. Paul, attached to the store. Some hybrid flexibility is possible if needed.

The ideal candidate is highly organized, an excellent writer, creatively driven, and shares a sincere appreciation for and alignment with our Catholic mission. This person will not simply complete tasks but should actively contribute ideas and initiatives that help Leaflet Missal grow.

Core Areas of Responsibility

Marketing Planning and Coordination:

Manage and maintain the marketing calendar (across email, social media, promotions, advertising, and events) in alignment with liturgical seasons and major sales periods
Maintain brand voice, tone, and visual consistency

Email Marketing:

Manage Klaviyo email marketing platform along with one teammate, sending 3-4 emails/week
Write email copy that is clear, engaging, and ultimately directed towards sales
Plan email layout, customer segmentation, and scheduling
Monitor performance and refine strategy

Social Media:

Manage Instagram, Facebook, and YouTube profiles
Post/share consistently 2-4 times/week
Responsible for managing and replying to all comments and messages

Support Growth Initiatives:

Propose and execute new marketing ideas
Plan and execute promotions (sales) throughout the year, especially during major sales seasons (Advent, Christmas, Lent, and Black Friday/Cyber Monday)
Explore collaborations, events, shoppable social content, and community engagement
Identify opportunities to improve online credibility, visibility, and customer interaction

About Leaflet Missal

Leaflet Missal, founded in 1929, is a family-owned Catholic retailer dedicated to supporting the spiritual life of families and churches. We offer over 10,000 faith-based products in our retail store in St. Paul and through our growing online store, CatholicHomeAndChurch.com. As we continue expanding our digital presence, we are seeking a Digital Marketing Specialist to help us grow thoughtfully and faithfully.

Catholic Identity and Mission

This position will best fit a practicing Catholic with a sincere love and fire for the faith. Applicant should have a familiarity with the liturgical calendar and major Church seasons, along with a desire to grow in understanding of Catholic teaching and tradition.

Marketing at Leaflet Missal is shaped by the rhythm of the Church year and the needs of Catholic families. This is not generic retail marketing. It is mission-driven work.

Qualifications

Bachelor’s degree in marketing, business, communications, or related field (or equivalent experience)
Experience in digital marketing, social media, and content creation preferred
Strong writing and communication skills
Excellent organization and time management
Creative thinker with attention to detail
Prior retail or faith-based experience is a plus
Strong drive to grow and expand responsibilities/capabilities

This position offers meaningful responsibility and the opportunity to help shape the future digital growth of a historic Catholic company.

Leaflet Missal

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