The Director of Advancement & Enrollment is responsible for leading the school’s efforts in student recruitment, admissions, retention, fundraising, and community engagement. This role supports the mission of Catholic education by promoting the school’s identity, strengthening relationships with families and donors, and ensuring long-term sustainability through strategic enrollment and advancement initiatives.
Essential Functions
Enrollment Management
- Develop and implement a comprehensive enrollment strategy to attract and retain students.
- Manage the full admissions process, including inquiries, tours, applications, and enrollment decisions.
- Serve as the primary point of contact for prospective families.
- Coordinate open houses, school visits, and recruitment events.
- Analyze enrollment trends and demographics to inform strategic planning.
- Partner with the principal and faculty to support student retention efforts.
Advancement & Development
- Plan and execute fundraising initiatives, including annual giving, major gifts, and special campaigns.
- Cultivate and maintain relationships with donors, alumni, parishioners, and community partners.
- Coordinate fundraising events and stewardship activities.
- Research and pursue grant opportunities.
- Maintain donor records and ensure timely acknowledgment and reporting.
Marketing & Communications
- Oversee marketing strategies to promote the school’s mission, programs, and achievements.
- Manage the school’s digital presence, including the website and social media platforms.
- Develop promotional materials such as brochures, newsletters, and email campaigns.
- Ensure consistent branding and messaging aligned with Catholic values.
Community & Parish Engagement
- Strengthen relationships with the parish, families, and the local community.
- Collaborate with church leadership to support shared goals and visibility.
- Promote a welcoming, faith-centered school culture.
Position Qualifications
- Bachelor’s degree required, preferably in a related field.
- Experience in admissions, development, marketing, or related areas.
- Strong interpersonal, communication, and organizational skills.
- Strong technology proficiency, including managing websites, databases, social media, and related tools.
- Demonstrated ability to build relationships and manage multiple priorities.
- Commitment to the mission and values of Catholic education.
- Familiarity with fundraising practices and enrollment strategies preferred.
Preferred Attributes
- Practicing Catholic or strong understanding of Catholic school culture.
Pay Range: $45,000 - $60,000, Annualized
Benefits:
We offer a comprehensive and competitive benefits package with this position, including health, dental, and vision coverage; employer-paid life and disability insurance; automatic enrollment in the 403(b) plan and employer contribution (whether or not the employee contributes); and generous paid holiday, sick and vacation leave. Please click on the link below for more detailed information:
https://www.archbalt.org/human-resources/employee-benefits/employee-benefits/
