Marketing Strategy & Execution
o Develop and execute a comprehensive marketing strategy aligned with enrollment, advancement, and institutional goals.
o Lead the planning and execution of marketing campaigns that support student recruitment, community engagement, and donor development.
o Manage digital marketing efforts, including website strategy, email campaigns, social media, paid advertising, and SEO.
o Oversee brand identity and ensure consistent application across all platforms and materials.
o Monitor and analyze marketing performance, using data to refine strategy and improve outcomes.
o Manage external vendors and creative resources, including design, videography, and advertising partners.

Communications
o Establish and maintain a clear, consistent messaging framework across all school communications.
o Oversee the creation and distribution of key communications, including newsletters, press releases, announcements, and promotional content.
o Lead storytelling efforts that effectively communicate the mission, programs, and community life of the school.
o Manage public relations efforts to enhance the school's visibility and reputation.
o Coordinate internal and external communications to ensure alignment with strategic priorities.
o Partner with school leadership and departments to meet communication needs while maintaining message clarity and consistency.

Programmatic Event Communications
o Establish and manage a prioritization framework to determine the level of marketing support provided across events, ensuring alignment with institutional goals and available resources.
o Own marketing and communications for school-wide and high-impact events that support
enrollment growth, advancement efforts, or institutional positioning.
o Partner with department leaders to provide communication planning, messaging, and campaign support for events with broader reach or strategic importance.
o Provide guidance and consultation to departments for routine or smaller-scale events, including recommendations on messaging, timing, and communication channels.
o Develop and maintain templates, toolkits, and communication standards to enable departments to execute event communications effectively and independently when appropriate.
o Ensure all event-related communications are consistent with brand standards, messaging, and quality expectations.

School Community
o Establish communication between Frassati Catholic High School and local Catholic elementary schools and parishes
o Flexible and responsive to change as the school grows
o Be visible to the campus community
o Find ways that the Director of Marketing & Communications can contribute to the building of the culture and community at Frassati Catholic

Catholic Education & Spiritual Formation
o Promote and uphold Gospel values, Catholic moral teaching, and the doctrinal teachings of the Catholic Church in all aspects of the role.
o Foster a Catholic environment through leadership, service, and professional interactions.
o Represent the school positively within the community and support its mission through daily responsibilities.

Frassati Catholic High School

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Director of Marketing and Communications