Position Summary

The Marketing & Communications Manager serves as the strategic and creative lead for agency-wide marketing and communications.

The Manager oversees brand, storytelling, digital strategy, campaigns, publications, and marketing planning; manages marketing vendors/partners; and guides the Marketing Specialist's execution to ensure high-quality, timely delivery of marketing assets.

$59,403.00 - $74,254.00 / Year

Key Responsibilities

1. Strategic Leadership (30%)

Lead development of the external and internal marketing and communications strategy grounded in the four Strategic Priorities: (Client Experience & Success, Measuring Impact, Customer Orientation, Team Culture)
Translate priorities into annual and quarterly marketing goals, KPIs, and messaging plans.
Ensure consistent agency-wide brand identity, tone, and messaging across all touchpoints.
Lead market and audience research to inform decision-making and identify opportunities.
Represent the marketing function in cross-functional planning efforts with OA leadership, program leaders, and senior staff.

2. Brand, Content, and Messaging Direction (25%)

Serve as the editorial and creative director for organizational messaging, ensuring clarity, quality, and mission alignment.
Direct storytelling priorities, including testimonials, program impact stories, and donor-oriented messaging.
Oversee the agency’s content calendar and campaign strategy (digital, social, print, email, and PR).

3. Digital and Agency Presence Oversight (20%)

Ensure strategic direction for the organization’s website and digital channels, collaborating with staff and external vendors on enhancements and performance.
Oversee social media strategy, analytics, and reputation management (execution done by Marketing Specialist).
Use data-driven insights to evaluate communication effectiveness and optimize performance.

4. Project Management & Team Leadership (15%)

Supervise, mentor, and develop the Marketing Specialist.
Establish work prioritization systems, ticketing processes, and cross-department intake for marketing requests.
Coordinate creative, digital, and media vendors; manage timelines and outputs.

5. Planning & Budget Management (10%)

Develop and monitor the annual marketing budget.
Track KPIs, evaluate progress, and report results to the Director of Organizational Advancement.
Stay current on marketing trends, nonprofit communications, and emerging technologies.

Required Qualifications

Associate’s degree in marketing, communications, journalism, or related field preferred.
Minimum 5 years of experience in marketing or communications, preferably nonprofit.
Expertise in brand strategy, content strategy, digital communications, and cross-channel campaigns.
Experience with Adobe Creative Suite, CRM systems, social platforms, and email marketing tools.
Strong project management and leadership skills; ability to motivate and guide staff.

Catholic Charities of the Diocese of St. Cloud

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Marketing & Communications Manager